aReputation - Reputation Defender

The 21st century has shattered many old-fashioned norms. For example, gone are the days when people asked for character certificate. They will simply Google you. So isn’t this a foregone conclusion then? – Whatever Google churns out, the good, the bad or the ugly, is your reputation.Somebody could be looking you up to hire you, to do business with you or even date you. What if they discover critical and unflattering reports, legal hassles, personal information and photos doing the rounds and other objectionable details that you would not normally have online? They will pass you over!

This phenomenon is gaining ground as a driving philosophy behind corporate public relations.Every business owner/house needs reputation management since information is easily accessible on the internet. This concept is not a new phenomenon. It has only become exceedingly more relevant and integral to businesses in present times. To sit back and hope that negative vibes, slanderous comments will die its own death is naivety. Simplify it. We say enlist a guardian!

It is the obligation of a reputation defender company to minimize the damage that can be caused to an image through negative reviews. aReputation's reputation management wing monitors everything that is detrimental and dangerous to your hard-earned name. We have devised an internet start-up that offers services to remove salacious, false, or potentially defamatory information about an individual from the Web. We hunt for all the unsavory information about your products and the families that exists on the internet and reproduce it to the client in an easy-to-understand and pleasant manner.

At the clients’ request, we bury the inaccurate, inappropriate, hurtful or libelous write-ups. Personally identifiable information, such as names, addresses and phone numbers is also projected truthfully and in satisfactory light. We add muscle to your ability to control how other people perceive you.We attempt to bridge the gap between how you identify yourself and how others view it. And yes, we also use customer feedback to gain insight or get early warning signals to reputation problems.

aReputation -- Online Reputation Management

Have you got a negative review from customer or competitor about your products and services, which is ranking in Google and hurting your brand reputation, sales and traffic? Well, it’s worrisome but there is a way out. aReputation’s link removal service will help you eradicate and outrank the negative reviews that have been posing as hindrance to the progress of your business entity.
These reviews generally posted on free blogs, review sites or third party sites. We know that social media is extremely powerful, so combining the power of our experience and expertise with help ofsocial media, we assure you the best possible reputation-building of your brand.
Review websites are promoted by the search engines, though for a good cause of helping people identify the right products, companies and service providers. Unfortunately, it has now become one of the most severely abused platforms. Reputation of several good companies is damaged by unscrupulous competitors through these review websites by posting false comments and feedbacks. Though legal action is possible, it is a time consuming and expensive process and meanwhile, you can lose a lot of business. If timely action is not taken, you could easily lose millions of dollars.
Don’t worry! aReputation can help you reclaim your online reputation. We have a large team of reputation management experts and SEO professionals that can effectively help you rebuild your reputation. We offer highly specialized reputation management services that have helped several large companies restore their image and business online.
aReputation has been promoting celebrities, high profile individuals, firms and even online stores who are prone to getting unscrupulous reviews that can, at the click of a button, pop up in search engines. We have, over the years, helped them develop a positive outlook by promoting constructive sites and links. Building online trust is our mission and we don’t fail.
Although removing negative links completely is an improbability, it is not impossible!
Through a trusted network, aReputation explores and reaches out to the host websites, aggressively seeking explanations with the parallel demand to bury the links before the act to have it published in the first place starts to hurt them. At a time when there is no sense of righteousness in those who indulge in such acts, a subtle hint of threat becomes a necessity. We have a dedicated team of legal eagles who will work for your cause through and through. aReputation, if required, will dish out a legal notice (something that invariably does the trick) to ensure that the matter is taken care of. The use ofoffensive security technology is also an option that we may readily explore.
After we are done, the material that has been giving you sleepless nights and instilling fear every time you got online, will cease to exist and not just pushed farther down the pages.

Read more: http://www.crunchbase.com/company/areputation#ixzz2ubhsz5Zu

aReputation: Online reputation now critical in business success: Experts

Proper management of online reputation is becoming a critical factor in creating the right perception over the success of businesses, with increasing reach and effectiveness of internet technologies and applications, experts said.

“A large number of clients depend upon reviews to make their decisions. So your online reputation is a critical factor,” said David Miller, a spokesperson of online reputation management firm, aReputation.

“We always persuade businesses to act in response and fill in the gaps, talk about their side of the story as well. It goes a long way in appeasing the anger and disillusionment of the customer,” Miller said.

A London-based firm with offices in Geneva, New Delhi, Dubai and Singapore, aReputation assesses, builds, tracks and monitors online reputation. It has assisted more than 7,800 clients, including celebrities, professionals, companies across four continents.

Pointing to some recent studies, Miller said 53 percent of the people never look beyond the first two results for any given search and 89 percent of users do not look past the first page. Data showed proper management of online content was critical.

“Controlling your online reputation can be critical and may prove decisive in the ultimate success or collapse of your company. If you are not in charge of your brand online, someone else will be,” Miller said.

“Smart companies have figured this out. They realize reputation management should be an ongoing component of branding. Companies, celebrities, politicians and high-networth individuals need to pay attention to this and groom their presence accordingly.”

Chirag Cherian, a director at image management firm Perfect Relations, also said online reputation was playing an increasingly-important role in the success of companies, especially in consumer businesses like mobiles, laptops, TVs and home appliances.

“Online reputation can make a big difference. It’s influence is growing day by day,” said Cherian, adding major companies are spending substantial part of their publicity budgets on managing online reputation.

“Online reputation management’s primary role is to reduce the negativity and increase the positivity,” said Samir Kapur, senior vice president, Adfactors PR.

“When consumer feels a dissonance in committed service versus actual performance he may write something negative about the brand, it is the bran”s duty to address the issue,” said Kapur.

To meet the sophisticated and growing demands of online reputation management, firms like aReputation have introduced a host of services — these cater to damage control, firewalls, brand building, monitoring and launches.

Launches can help companies reach out to the over 100 million internet users in India, damage control services help them prevent news and content that creates negative vibes about the product, service or brand, Miller explains.

Use of surveying techniques like triangulation — like identifying the physical names from internet addresses and eliminating pages that have negative content — are some tailormade services that some firms like aReputation offer.

aREPUTATION - 7 Steps EFIIA Methodology For Reputation Repair and Management

The 21st century has been a boon for information technology. Internet has pervaded our lives to such a great extent that it is unimaginable to pass through a day without access to it. It would be like a limb has been severed! But it is not without its fair share of bane.People regularly publish blogs, photos, videos, articles and comments on the web and there is a danger that some of it might malign your reputation. It could be inadvertently, or by design.You must remember that search engines are not equipped to verify the facts. Therefore, there is a very strong likelihood that the results for your name will reflect elements that’s disingenuous, erroneous and even irrelevant. It’s just too bad that folks who have no clue who you are will consider the online material to be the truth. Sad but true! It is therefore imperative to take professional help in dealing with these inconveniences. We are a reputation and repair management company that will make your online presence pleasant, dynamic and vibrant.

Unfortunately, most reputation management and reputation repair companies have limited commitments. There are short-term contracts. While the monthly price tag may seem great for your budget, your online reputation will suffer in the long run if you are not offered and promised sustained results. Many companies focus primarily on the Blogging angle- they promise to inundate the internet with keyword-rich content. However, search engines will most likely recognize these websites as spam and either penalize or not index them.

So, how best can this growing menace that affects many be arrested? What is the right way to restore and heal your online reputation?

At aReputation, we work swiftly and proficiently to mend your sullied reputation. You can’t relentlessly scour the Internet for the smallest reference to yourself, so we created an advanced, cutting-edge technology that can. Our monitoring service gives you peace of mind by continually looking for allusions of you in blog posts, online databases, forum comments and every other possible nook and corner on the web. Since there is no quick-fix for happiness and peace of mind, our focus is on long-term results.

aReputation - Online Reputation Services

It is not possible to prevent damaging material from surfacing on the internet. There will always be those who will simply enjoy spreading negativity about your company. Some do it because they genuinely feel aggrieved and want to vent it out. Whatever be the source, the consequences could be critical for you as the thread has the potential to spread like a virus.

In this new data gathering, information-consuming world, understanding the landscape of opinions on key issues is essential to building a successful positioning of a brand. And having a foundation of knowledge about your potential audiences, their opinions on the issue, which messages bring them to your side and which messages turn them off, provides the critical foundation for success.

aOpinion is a communications strategy specialty offering with tools to deliver information that is crucial in crafting successful communications campaigns. Based on research and analysis of all the strengths and assets of an organization, we steer a destructive conversation towards a more positive path by providing inputs that portray your entity in a fresh light. Our online monitoringteam employs the latest tracking tools to provide you with a customized report daily. Our alerts and recommended actions help you to know when and how to respond and when it is warranted in order to mitigate or avoid an emerging crisis.

Our custom-made monitoring helps your team know how to manage the data available online. Our approach is critical in determining who influences the conversation, where discussions are taking place and what really applies to your organization.

Fixing search results through Online Reputation Management -aReputation

A recent study conducted by a team of researchers surveyed over 300 executives, mostly C-suite and board directors, and discovered that reputation is considered the highest impact risk area to business strategy.

This finding cuts across most industry sectors and ranks above threats to their business model and the impact of economic trends and competition.


Businesses and brands are increasingly seeking the services of companies that specialise in tidying up search engine results. The effect of a terrible review, a critical blog, an unflattering link or rant from a disgruntled ex-employee sitting in one of the top 10 Google spots can be devastating for a business as click-through rates plummet. Obviously, some companies have the online reputation they deserve, but an unjustified, malicious or obsolete complaint may linger for years, blighting every new query.

In most industry sectors, reputation has risen from outside the top five strategic risk concerns to the top of the list. In the energy and resources sector, for example, reputation ranked outside top-10 on the list of strategic risks in 2010, though today, it irritably sits on the top spot.

Large corporations and high-networth individuals are constantly targets of disenfranchised employees and customers. Companies and industries with reputation problems are prone to incur the wrath of legislators, regulators, shareholders and the public. However, what is said is not always a true reflection of a company. Perceptions are not always based on fact, but on opinion, conjecture and rumours.

“The breadth and depth of today’s reputational challenge is a consequence not just of the speed, severity, and unexpectedness of recent economic events but also of underlying shifts in the reputation environment. Those changes include the growing importance of Web-based participatory media, the increasing significance of NGOs and the declining trust in advertising,” said David Miller, spokesperson for aReputation.co.uk, an online reputation management company based in UK but operating extensively in the Indian sub-continent.

According to Miller, “the challenge with any reputation management crisis is effectively targeting those that need to be informed while not generating undue attention from those that don’t. The best way to accomplish this is to create targeted press releases within the News Room that can be linked to from a variety of sources. ”

Speaking to Forbes, Michael Fertik, founder and CEO of Reputation.com, put it succinctly when he said some time back, “you can relinquish your influence over that reputation and your cultivation of it and just let fate take over, but it’s actively costing you something. Even if your online reputation is neutral, there’s an opportunity cost because you may be missing out on visibility or connections that could help you.”

USA-based Reputation.com and UK-based aReputation.co.uk are two of the frontline global online reputation management companies that cater to a wide menu of clients. Their relatively niche, yet substantial, presence in India is likely to inspire Indian ORM companies who have so far been unable to tap the potential of the reputational market. While Reputation.com has a strong presence amongst small and medium companies across all sectors, aReputation.co.uk is known to cater to large corporations and high-networth individuals.

Unfortunately, companies struggle to categorize, let alone quantify, reputational risk. Risk managers are divided on whether reputational risk is an issue in its own right or simply a consequence of other risks. Whatever position companies take on this, almost all executives agree that reputation is a hugely valuable asset.

Whether you are handling your reputational needs or outsourcing it, generating positive content is critical. In a world where more and more people are likely to judge you based on what appears online, there’s no excuse for feigning ignorance or imagining it doesn’t matter.It's much better to take a proactive approach to owning the real estate on Page 1, as opposed to clawing your way in, after bad news is attached to your brand.

Indian corporates relying on 'aReputation' for positive media outreach

Business in the 21st century is undergoing a sea change, with commercial entities and their leaderships increasingly moving away from dicey and non-measurable marketing and public relation strategies to corporate reputation management.
There is a growing awareness in industry and management circles that in the warp-speed world of today, one wrong move can have you nailed, especially through social networking mediums such as Twitter and Facebook.
Proactive brand reputation management as opposed to enlisting public relation firms to deal with criticism and crises is the mantra for retaining a sound reputation and in turn possessing the potential to stimulate stock prices.
Given the existing market climate, a company's success or failure is largely dependent on how it is recognized. Large enterprises are accountable to shareholders and investors. There is pressure to log in profit and more often than not, there is a wrong move. Slip-ups like reckless expansion and wobbly strategies can damage reputations and that is likely to lead to a deficit in public trust.
Large corporations are inclined more towards brand reputation management rather than launching new products and companies have started using their online reputations as assets to expand the flow of investments, gain customers and fuel market share.
Online reputation repair and risk management firm aReputation's (www.areputation.co.uk) spokesperson David Miller pointed out, "India's top 1000 corporate houses require end-to-end online reputation management, both as a reinstation to print and television users who also use internet, as well as a mechanism to reach out to the 100 million-plus internet users who spend majority of their waking time on the internet, laptops and smartphones.
"The public is now connected to the outside world in more ways than just TV. News spreads quickly online. Our analysis shows that a streamlined approach to managing a firm's online reputation has a meaningful impact on customers and boosts employees' morale. We don't use smokescreens, rather, we strive to fix the issue."
No image problem is necessarily permanent. With the help of a professional company, almost any person or enterprise can redeem himself or itself. Identifying the right reputation manager is not easy. The competition with regard to online reputation is stiff and only those who understand the larger picture tend to leave the rest behind.
Miller said, "We manage 120 of India's 1000 largest businesses' brand on various social media platforms-Facebook, Twitter, Google+, Pinterest, etc. aReputation manages and helps launch a business' social media presence by developing brand strategy, creating relevant profiles and posting to and monitoring those profiles. Our USP remains online reputation repair and crisis management."
Interestingly, aReputation not only has a handle on current social media platforms, but also monitors industry trends to determine what the new social media tools are, constantly updating tools and avenues. Managing negative content and helping to keep personal information private is also a service that is used on a large-scale by high-networth companies.
According to Forbes, the purpose of an online campaign is not just to be a soapbox for your brand; it's about selling and promoting your brand to a wide variety of audience including investors, employee, customers, vendors and the general mass.
With the help of specialists, online reputation management can be used to re-establish good faith, promote services and increase revenue. (ANI)